First Ever Made-For-Snapchat Film
After three successful Doritos Locos Tacos launches, no one was talking about the upcoming Spicy Chicken Cool Ranch DLT. We needed to get our fans and loyalists excited for the fourth and newest generation of DLT. To do that, we created the first-ever Snapchat film then posted it live, Snap by Snap during the MTV Movie Awards. We had 10-20 minutes to shoot each of the 30+ scenes and needed everything to time out with a live red carpet arrival at the MTV movie awards.
Fun fact: Got to work with Logan Paul for like $5k.
Results
With $0 in media money driving to our film, the conversation was successfully reignited:
•134% increase in Taco Bell's Snapchat following in 24 hours
•17.4 million impressions on social media
•A positive net sentiment of 91%
•Over 74 million media impressions from press coverage
CLICK THIS LINK FOR OUR CASESTUDY
https://www.webbyawards.com/winners/2015/social/general-excellence-categories/best-use-of-video/taco-bell-snapchat-movie/
Press
AdAge: Behind the Scenes of Taco Bell's Snapchat Film”
FastCo: How 12 Brands Used Snapchat”
AdAge: Snapchat 'Live Film' Introduces Taco Bell's Next Locos Taco”
Mashable: Why Taco Bell Went Loco for Snapchat”
http://adage.com/article/agency-of-the-year/creativity-innovators-year-deutsch-l-a/291126/
https://www.fastcompany.com/3041640/most-innovative-companies-2015/the-worlds-top-10-most-innovative-companies-of-2015-in-advert
https://www.fastcocreate.com/3046693/taco-bell-goes-anti-social-doesnt-want-you-to-share-its-new-nachos-or-this-ad?fb_ref=Default