Hunger Games

When it came to marketing The Hunger Games, we worked in conjunction with Lionsgate to formulate a yearlong living, breathing narrative universe that engaged audiences on different platforms in specific, targeted ways. The result was an electrifying brand campaign that put fans at the center of the experience, combining elements of social, traditional, and transmedia into a perfect storm of relevance, reach and resonance.
Because of the ravenous fanbase for the book series, if we even thought something Hunger Games-related it was reposted, liked, loved or picked apart by tweens and adults alike all over the world. Thus, as the lead writer on the campaign, I found it essential to hold even the lowest budget content to the highest standards of writing, design and accuracy. It was an amazing challenge and seeing how much fans enjoyed our work made the entire experience and months of late nights more than worth it.