Prometheus

20th Century Fox hired us to formulate and execute a sprawling multi-phase integrated campaign for Ridley Scott's long-awaited return to sci-fi, Prometheus. We crafted a months-long campaign that expertly combined a mix of social, traditional, and transmedia storytelling to bring the fictional entity of Weyland industries—the mysterious corporation behind Project Prometheus—to life. Over the course of the campaign, fans were treated to an array of interactive experiences, original photo & video content, and detailed background info about the world of Prometheus. The campaign has been held up as a benchmark example for digital marketing by Forbes, Mashable, Ad Age and Fast Company, among others.
As the lead copywriter on this project, I concepted all executions with the team; established the Weyland Industries tone and oversaw three other writers.
Ultimately, the campaign received more than 3 billion impressions, 2 billion of which were through social media — it's multi-platform efforts included sending LinkedIn influencers InMails — and 1 billion through editorial coverage. Prometheus was one of 2012's top-grossing films and had one of the largest R-rated premiere weekends in history.