TD Ameritrade: NFL

Going into this campaign, we knew a few things. The spot has to feature Andrew Luck, we could not joke about his 2015 season and the connection between football and a mobile investing tool is loose at best.

So we celebrated Andrew Luck's investment in football by showing the returns he gets from that investment on and off the field. With that in mind, we crafted vignettes to generate the most natural performances from Andrew, because he really is that guy who genuinely smiles for photos with his fans, he really has a book club (and he is way stoked on it), he does kids camps, he takes time out of his schedule to inspire young people and give anyone a special and real interaction. If you meet him, trust me, you’ll walk away a fan for life.